One of the world’s leading e-commerce companies today, Shopify has grown rapidly. It is powering more than 1.7 million businesses with the revenue growth of 86% and gross merchandise volume growth of 96% in 2020 alone. The competition has increased on popular e-commerce platforms like Amazon with amazon raising their seller fees from this year.
Thus online sellers are looking for different platforms to diversify and adjust to the changes so that they don’t fail monetarily. Enters Shopify with the option to diversify a business e-commerce presence so that they can gain independence.
What sets Shopify apart from other seller sites like Amazon and eBay is that it lets the brand build their own website rather than being just a marketplace. Sites like Amazon benefit from the fact that they have billions of users and are crowd pullers but the brand has the chance to lose their brand identity altogether as there are many brands competing to find a place in the pages.
On the other hand, according to popular SEO company websites, Shopify makes sure the brand builds a communication path with the customers via their customized website. You can create attractive landing pages for your brand on Shopify. So that your brand identity stays while you provide the customers with a better user experience.
A brand can build business- customer relationship, make its stand alone identity, increase the brand recall and grow the sales as a result on Shopify. There are many useful tools and services Shopify provides to its users like the marketing and SEO support, payment support, flexible design options etc. With the correct SEO support provided by Shopify you can optimize your products for search engines and reach your real customers.