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How Social Media Is Helping Small Businesses to Prosper

As a small business owner, you’re probably looking for new ways to catapult your business and get your company’s radar on potential consumers. In the past, expanding your online presence meant physically marketing your products, spending hundreds of bucks on people going to develop new strategies.

Since the inception of social media, an increasing number of small enterprises have been using social media to grow their businesses, and the reasons are becoming apparent. As a cost-effective marketing strategy that makes it easy for companies to connect with their audience, social media has come in handy in helping consumers choose products and services and make buying decisions.

While most enterprises have joined the bandwagon of marketing their products through social media, it’s not uncommon to find some people who might still be in the dark about how it can help their businesses grow. Even though there are places like the Instalikes website, a recent study revealed that hundreds of companies are unwilling to invest in their online presence.

It’s no secret that social media can foster healthy relationships and enhance client trust. However, dominating the market requires a strategic approach that we’re going to look through in this review.


If you want your company perceived as an authority in your industry, social media can establish a solid reputation. Simultaneously, how you share content, engage in conversations, and approach leveraging marketing collaterals is essential in building your reputation.

Social media platforms provide an impeccable avenue to enable you to understand what’s being said about your company, which, in turn, helps you develop strategies on how you can solve problems daily and put your best foot forward.

While these platforms provide crucial information on understanding your company’s being said, you should respond with helpful comments and give timely information.

Aside from turning on notifications, monitor for mentions and build a colossal community of fans who will instinctively come to your rescue whenever your business threatens to plunge.

Facebook shops

Facebook recently announced the launch of shops – an element that will enable enterprises to market and sell their products directly on the platform.

This move came after colossal businesses were forced to shut down their physical stores due to the COVID-19 pandemic and has entirely transformed the way people run their businesses.

It allows businesses to create digital warehouses with no added costs to buy product and book services directly from Facebook. Besides, this feature has also been added to Instagram, allowing users to discover shops and click ads that lead to the retailer’s website.

With this feature’s launch, Facebook has affiliated with close to ten third-party shopping platforms that expand buyers’ opportunities. In other words, the sellers can connect their websites and businesses to Facebook while still fostering that shopping experience tailored for each shopping platform.

Community and Individual focus

There is a considerable gap between colossal and small businesses regarding the legal structure, staff employed, and revenue influx. While these are the significant aspects that distinguish small businesses from big companies, other elements like community interactions and individual relationships add to this disparity.

Small businesses tend to be more focused on community interactions and individual consumers. Aside from involving themselves in community activities, they engage in marketing campaigns with other enterprises, which fosters a strong connection between them and their customers.

When it comes to social media, small businesses can propagate this relationship and connect with more consumers online. Since small businesses are more likely to respond to their customers’ queries online, their quick responses can easily lead to an influx of more referrals.

Social media offers an excellent way for consumers to talk about the business’s products, services and provide a viable platform for consumers to connect. Customers share pictures on social media with the company’s products, answer questions from their fellow consumers and respond to related comments.

In the long run, you’ll easily foster interactions between the company and consumers using social media.

Inexpensive advertising

Marketing is increasingly becoming expensive, and most advertising companies are raking in thousands of dollars from traditional marketing strategies.

On the flip side, marketing using social media is inexpensive, and you can easily target those advertisements to reach people within specific localities. Though you can incur some advertising charges, the great news is that your promotion will only be limited to your local customer base.

Instead of having to cough up colossal sums of bucks, advertising on social media enables small businesses to focus on their locality with the amount of money they can afford. Besides, advertising on social media allows the company to reach its targeted localities without paying for extra features.

As a small business owner, you can give your followers first-hand information on new products, sales and service-related information. You can also post photos that help them see the kind of goods and services you have to offer.

One of the most fantastic perks of advertising on social media is that you can witness a massive influx of new customers. Your current customers can be brand ambassadors and spread your services through word of mouth.

Small businesses typically know their customers individually, making it more straightforward for consumers to share their experiences with other potential consumers. If you look closely at how this model works, you’ll realize that potential consumers believe the existing customers more than trust the company’s marketing team.

Therefore, current customers can post your products and services, talk about how beneficial they are to them and encourage the new consumers to join the bandwagon. In the long run, you’ll witness a considerable influx of new consumers who, in turn, advertise your products through word of mouth.


Connecting with other business professionals who might be your competitors can be counter-intuitive, especially in the offline business model. However, relationships and fruitful connections can mean everything in online business models.

Social media helps small businesses connect with like-minded individuals through groups, Goodge plus communities and blogs to help them talk about business. At the same time, they can share similar content and gain valuable insights into everything that’s going on in their business niche.

Besides creating goodwill, fostering fruitful networks stretches your capabilities and enables businesses to tap into vast opportunities.

Personalized attention

One study found that over 50% of buyers would love to shop at small businesses because they like the personal services they receive.

For many consumers, the personal experience from shopping leads to an incredible level of faithfulness and turns them to repeat customers. Unlike big businesses that have automated every aspect and offset the much-craved human interaction, small companies offer personalized approaches that consumers like to have.

When customers feel connected to you, they take time to ask questions about the product, how long the business has been in operation – not out of scepticism, but because they want to feel connected.

Social media offers an incredible place for consumers at a separate location to connect with your business and respond to each consumer in a personalized manner. This direct interaction will give your business a social media marketing advantage over your big counterparts.

Driving traffic

As a small business owner, managing a website blog is the backbone of your online presence.

Using blog posts, website content, newsletters, and other online marketing approaches effectively propagate your sales.

However, having these tools wouldn’t be useful if you don’t have an audience that consumes the information. At the same time, having a handful of visitors won’t do you any good, and this is where social media comes in.

From adding the website’s link on your bio to embedding the link in your captions, social media helps small businesses channel traffic to their website. This colossal traffic will raise awareness and convert visitors to potential repeat consumers.

Nonetheless, you should do your keyword research and understand all the ranking elements that your website needs. The more consumers see carefully-crafted content, the more they’ll convert from visitors to repeat customers.

In conclusion, over 33% of social media users prefer social media customer services to email or telephone. Simultaneously, more than 66% of consumers use social media networks like Twitter and Facebook to find solutions to their problems.

With nearly 50% of companies claiming that they use social media to engage and respond to customers, social media’s power is increasing. Overall, the opportunities that social media offers to small business owners are endless.

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