In a surprising move, Apple decided to enter a partnership with Samsung, the firm with which it is having a strong rivalry. After this move, it will be possible for customers with Samsung smart TVs to access iTunes movie and TV content. Due to this deal, AirPlay2 users will also be able to send content from their screens to the TVs. Both the companies have been ruling the market for a long time and always remain in competition with each other. Samsung manages to remain ahead of Apple most of the times and this has happened because of the higher portion of the market it enjoys in comparison to Apple.
The history of two companies dictates how badly they have been at odds with each other. These two companies have fought against each other several times in the court. In the past, Apple had accused Samsung of stealing its ideas and even violating its patents. The good thing was that most of these conflicts got settled between the two and now both the companies have been coming together to plan something big. Apparently, the markets of both the companies will take a sharp jump due to the coverage of more customers. Also, Samsung would also provide Apple with key components such as screens and other hardware components.
While announcing the deal in a press conference, senior vice president of Internet Software and Services at Apple, Eddy Cue said, “We look forward to bringing the iTunes and AirPlay 2 experience to even more customers around the world through Samsung Smart TVs, so iPhone, iPad, and Mac users have yet another way to enjoy all their favorite content on the biggest screen in their home,”